Director of Marketing

Paducah Convention & Visitors Bureau


Company Overview: The Paducah Convention & Visitors Bureau (CVB) is the official destination marketing organization (DMO) for Paducah, Kentucky. The CVB exists to create new economic opportunities through destination marketing, management and tourism development. As destination stewards, the CVB works alongside visitor industry partners to sustain the community, cultural assets and brand while growing new opportunity and strengthening quality of life.
Industry: Tourism/Hospitality
Website: www.paducah.travel
Location:
128 Broadway
Paducah, KY 42001

Job Description:

Summary:         

Responsible for identifying market opportunities and developing short and long-term destination marketing and communication strategies with the objective of increasing visitor volume, visitor spending and economic impact for Paducah by developing awareness and preference.

 

Primary Duties & Responsibilities:    

Implements annual destination marketing and communications plan and budget driven by key activity and performance indicators.

Works with creative agency to develop integrated advertising and paid media campaigns with attention to key market segments, reach and conversion metrics.

Oversees integrated brand and content strategy, optimizing owned media channels including website, email marketing and social media.

Serves as media liaison and PR firm point of contact to coordinate integrated and strategic approach to public relations and media inquiry response.

Coordinates design, printing and distribution of tourism publications and collateral materials with support of creative agency and internal team members.

Analyzes industry trends and designs internal research initiatives to understand key markets and guide marketing decisions.

Collaborates with team members, industry partners and community stakeholders to create strategic initiatives and partnerships that achieve organizational objectives.

Directs the destination services department to optimize delivery of visitor information and the visitor experience.

Creates positive awareness of tourism through locally-focused public relations and advocacy efforts including ongoing partner, stakeholder and local media engagement.

Actively participates in community and industry groups and boards to maintain and build partnerships.

 

Key Attributes & Qualifications:

  • Bachelor’s Degree in Marketing, Public Relations or related discipline
  • Related experience managing marketing and public relations plans
  • Ability to think strategically, analyze metrics and execute a multifaceted plan
  • Knowledge of tourism and its importance to the local economy
  • Excellent writing and communication skills
  • Strong organizational and time management skills, ability to handle multiple priorities simultaneously
  • Ability to exercise initiative and diplomacy

To Apply for this position:

Contact:

Mary Hammond, CDME

Executive Director

Paducah Convention & Visitors Bureau

mary@paducah.travel

270.217.1921



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